What are Click-to-WhatsApp Ads?
Click-to-WhatsApp (CTWA) ads run on Facebook and Instagram feeds and stories with a 'Send Message' call-to-action button that directly launches a WhatsApp conversation with your business number.
Because users stay within Meta's ecosystem without landing page drop-offs, CTWA campaigns frequently deliver 3x to 5x lower cost-per-lead compared to standard website conversion funnels.
Automating lead qualification with Botinx
When a prospect clicks your ad, an automated WhatsApp flow triggers immediately to greet the lead, ask qualifying questions using interactive buttons or forms, and route qualified prospects to your sales advisors.
Combine this with Botinx Click Tracking to measure end-to-end ROAS from initial ad impression to completed sale.
