Peacock Cars · Automobile

Peacock Cars Scales Monthly Test Drive Bookings to 300+ with Instant Advisor Routing

Premium automobile dealer Peacock Cars utilized Botinx interactive forms and team routing to capture vehicle interest, schedule showroom test drives, and automate service reminders.

300+Monthly Test Drives

Booked and confirmed automatically on WhatsApp

< 1 minLead-to-Advisor Handover

Direct routing with buyer vehicle preferences attached

78%Service Retention Rate

Customers returning for scheduled maintenance

Peacock Cars Scales Monthly Test Drive Bookings to 300+ with Instant Advisor Routing

The Problem

The Challenge Before Botinx

Peacock Cars operates multi-brand premium auto showrooms. Their primary growth obstacles included:

Lost Website Leads: Visitors requesting test drives on the website often failed to specify their preferred vehicle model or showroom location.
Slow Sales Advisor Assignment: Inquiries sent via web forms took hours to be routed to the appropriate showroom manager.
Low Service Retention: Customers missed critical scheduled vehicle service intervals due to ignored email notices.

The Strategy

How Botinx Solved It

Peacock Cars implemented Botinx across both their sales and after-sales service operations:

WhatsApp Test-Drive Flow: Created a seamless flow where prospective buyers pick vehicle model, fuel preference, date, and preferred showroom branch.
Immediate Advisor Assignment: Automatically assigned the chat to the corresponding showroom sales advisor with the customer's full test drive preferences attached.
Automated Service Reminders: Connected vehicle service records to trigger personalized 6-month maintenance reminders on WhatsApp with 1-click booking.

The Outcome

Key Results & Business Impact

Consistently booking over 300 verified test drives per month through automated WhatsApp journeys.
Reduced lead-to-advisor assignment latency from 3 hours to under 60 seconds.
Boosted service center maintenance return rate to 78% via automated service interval reminders.

“We capture test-drive requests and route them to showroom advisors instantly with all the model preferences attached.”

Mr. Gajraj SinghFounder, Peacock Cars

Features Used:Automation BuilderShared Team InboxWhatsApp FormsClick Tracking