JOYCEASH · E-commerce
JOYCEASH Achieves 5.2x ROAS and Sells Out New Drops in Hours via VIP WhatsApp Lists
Luxury fashion label JOYCEASH automated VIP early access collection drops, size consultations, and order tracking on WhatsApp with Botinx.
5.2xCollection ROAS
Return on broadcast campaign investment
91%VIP Engagement Rate
Message open and interaction rate on drops
< 5 minSupport Resolution
For size matching and international shipping queries
The Problem
The Challenge Before Botinx
Social media algorithm changes were choking organic reach for new limited-edition clothing launches.
The Strategy
How Botinx Solved It
JOYCEASH built a dedicated VIP WhatsApp broadcast club offering subscribers 2-hour early access and 1-click checkout links for new collection drops.
The Outcome
Key Results & Business Impact
- Sold out new limited collections within 4 hours of broadcast delivery.
- Achieved an average 5.2x ROAS across seasonal marketing campaigns.
“New collection launches get incredible engagement, and customer inquiries are handled quickly by our support team.”
J
Joyce AshuntantangFounder, JOYCEASH
Features Used:Broadcast CampaignsClick TrackingShopify IntegrationShared Team Inbox
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